If your answer is Yes to any of the questions then you are at the right place. I’ll give information about digital marketing as a career option. If you have less skills or no skills at all about digital marketing then this article would help you.
In this article, I’ll inform you about:
- The Fundamentals of Marketing
- Digital Marketing vs. Traditional Marketing.
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding: MassTrust Blueprint
So, let’s dive into it…
- The Fundamentals of Marketing
Are you wondering why I’m starting with marketing when I should be telling you about digital marketing? Dont wonder let me make a few things clear to you. Marketing is there in our society from ages. It was there in barter system times and you know it’s still there around us here. Every other person is trying to sell some or the other thing to you.
In today’s time, it’s changing its mode. Now it’s becoming more digital than before. We consume a lot of data through digital means. Even see you are reading this article on your computer or mobile screen.
So learning about marketing is key essential before going into digital means. Marketing skill will be there in future too, it might only change its forms.
So lets start..
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. Everything we see around in the market falls within the realm of marketing.
Marketing is the science of selling goods and services to their target audience. Marketing of the product starts even before creating the product. As the creator is targeting the specific audience for his/her product. If the creator or marketer is not targeting the correct audience then the product is bound to fail from start.
So it’s damn essential to know about marketing even before the product and service. Hope I’m clear to you on this aspect.
Now coming to our 2nd aspect of our article i.e.
2. Digital marketing vs. Traditional marketing
In traditional marketing, ad agencies run ads through TV , Newspaper, Radio, BillBoards. But there’s no way of finding the impact of the advertisement.Only answer we get from such big agencies is that the awareness has increased. Even the awareness increased through traditional marketing can’t be measured.
But digitally we can measure the number of times the ad is seen. How many people took action on the ad. How many people purchased the product.
So digital marketing is the best medium to reach the affluent english speaking population in India with spending power. And that range of people comes to around 100 million users.
After understanding the power of digital marketing, now lets know the formula by which we can know how profitable our niche can be in digital marketing.
3. CATT Marketing Funnel
Wealth = n^(CATT)
[n]niche: Your success & wealth depends on the niche you choose
[C]content: Create useful content that attracts people from your niche.
(Eg: Blog,Posts, Videos, Lead Magnets,Live Webinars,etc.
[A]Attention: Drive attention (traffic) to your content using SEO, Social Media, Paid Ads and Referrals.
[T]Trust: Build trust with your audience with trip wires, marketing automation and retargeting.
[T]Transaction: Convert your leads into customers with natural sales methods.
Your Niche should be intersecting your Talent circle, Market circle and Passion circle. The better niche you have, the better the chances of making money out of it. Your niche has the power to generate tremendous wealth for you.
If you consider this CATT funnel before starting the journey in marketing, it would help you to go in the right direction and generate wealth.
Now you should know more about integrated digital marketing for better optimizing your content…
4. Integrated Digital Marketing
Integrated Digital Marketing is like a team with content as the leader and the various other digital marketing methods are like its team members. Instead of asking each member to achieve the goal of increasing the company’s customer base on it’s own, Integrated Digital Marketing will make use of each member’s strengths and produce a result which is more than the sum of the individual achievements of each member.
Content: Quality and relevant content helps establish authority, build trust. It also engages with the tribe which advocates for your product or service to other audiences.
Email: It’s the best way to send your offers,newsletters and promo pages of your product/service. Even it’s the way to interact with your audiences and to upsell.
Social Media: Your tribe is in a social atmosphere on social media platforms and would give most honest feedback. Nowadays people use Twitter to give complaints about the brand and even to praise. Getting your ears on social media is the most important aspect of digital marketing. It would give you the actual idea about your brand.
SEO: Search engine helps your prospect audiences reach you. And SEO helps the search engine to list you on top pages. Optimizing the content with SEO is useful and most important if you want to get reach of your prospecting audiences from the top pages.
Paid Advertising: Paid ads in its various formats can help speed up the entire process. The integrated digital marketing process is like a catalyst for ads which maximizes the return on investment on the money spent.
Creating a personal brand is more useful than just a brand. So let’s learn more about it…
5.Personal Branding: MassTrust Blueprint
People want to hear from people and not from brands. In the market the best known will always beat the best. Audiences will love the personal branding more than just the brand. It’s easier to interact with people on personal touch.
Ryan Deiss from Digital Marketer says that in the digital marketing field it should be h2h(Human to Human). And prospect turns into advocating clients when they are moved up in the Customer Value Journey with personal touch.
A personal brand becomes an influencer and a Brand Ambassador for the companies that they run.
Personal Brand builds MassTrust. This trust can be utilized to influence the audience and always be engaged with the brand.
This above is the cycle of MassTrust Blueprint. Lets understand each term individually.
Learn: Learn new skills through Concepts, Facts and Procedures. Understanding the concepts and remembering and practicing them.
Work: Put your new found skills to work. From practice to implementing the new gained knowledge. Implementing new knowledge in the world will give you better understanding.
Blog: Write about what you learned and experienced through work. When you write, you understand it better and ultimately you’ll start building your personal brand.
Consult: After Blog, Work Experience and learned fundamentals than start consulting other businesses instead of working for them.
Mentor: Mentor others who want to become like you. Mentoring will help you scale up your understanding to a whole new level.
Startup: Start your own product or service business with the understanding that you have developed about the market, the problem and your skills.
And that concludes the article with these 5 most important points regarding Digital Marketing and earning through it. I know you will work on these concepts and make your work shine in this Digital Era.
What’s your favourite part of the article? Let me know in the comments. Is there something else you would like to add? Tell it in the comments.